• Explaining blockchain to my mother

    In 1995, Newsweek editorialist Clifford Stoll wrote about the Internet, this distant and overrated technology that would never challenge the business models of the time. Today we're facing similar discussions with the blockchain, a topic widely unknown and/or misunderstood despite its potentially game-changing impact on our future.

  • 538 and The Sound of Data

    538 and The Sound of Data

    The nature of media consumption is changing rapidly, and the choice today is huge. Something (Dutch) music entertainment brand 538 is also very aware of. We flit from source to source in search of our music and entertainment fix: radio, TV, Spotify, Soundcloud, YouTube, internet radio. The moment determines what you log into for your beats.

  • Chatbots, AI: when conversation becomes a service hub

    Chatbots, AI: when conversation becomes a service hub

    AI is a hot topic this year, and social media giants are already fighting nails and teeth to transform what could be tomorrow’s main service platform: our everyday conversations on messaging apps (whether it means chatting up your favorite local coffee brand or your best friends’ ‘soccer Sunday’ Whatsapp group). This is an exciting field and a major battleground for GAFA. If Amazon seems to have the lead with Alexa, the vocal assistant’s adoption curve still leaves room for other players and innovations to plug in.

  • Why Killing Dinosaurs Can Help You Become a Thought Leader

    Recently I attended ‘Internet in focus’, a two-day event focusing on web and digital marketing. The theme for this year's edition was new trends, and how today’s consumption patterns are changing the demands on our companies’ technology, usability and content. Much of it might not be news (seems like Darwin had it figured out 200 years ago), but at least it helped confirm why digitalization is crucial for companies to survive in today's society.

  • The Future of Retail London 2016

    The Future of Retail London 2016

    On Thursday 13 October we spent a very special evening gazing over the rooftops of London from Browne Jacobson’s stunning new offices, contemplating what the future holds for retail. Both Valtech and Browne Jacobson were thrilled to be able to share this evening with retailers from a whole host of different sub-sectors, including luxury fashion, electronics and bespoke furniture.

  • Orchestrating true customer centric experiences – are you there yet?

    Orchestrating true customer centric experiences – are you there yet?

    Well, my guess is that you are probably not. Or maybe you think you are but forgot to ask your customers if they actually agree…!? According to a research conducted by Bain & Company, 80% of the companies they surveyed believe they deliver a superior experience to their customers. But when asking the same customers, it turns out that only 8% of these companies were really delivering on that.

Load more

Livre blancs

Nos livres blancs sur le marketing digital sont conçus pour vous apporter une vision stratégique ou tactique d’un problème spécifique : ils aident à vous lancer, à définir si telle approche correspond à votre contexte et à vous permettre de mesurer l’aide dont vous aurez besoin. Téléchargez-les rapidement.