Who is the connected traveler? They are digitally savvy individuals who visit multiple channels before and after their journey at airports, hotels, in the air and everywhere in-between. Strategy Analytics forecasts that 33 billion internet-connected devices will be used worldwide by 2020; that's 4.3 devices per person. Personalizing the connected traveler’s experience across multiple devices will be the key.
Travelers are already working with multiple apps to help their travel experience. However, there’s a lack of communication between their calendars, airline apps and third-party travel-planning apps. Travelers are feeling multiple pain-points throughout their journey as a result of this disconnectedness.
For example, John Smith’s job requires him to travel on a regular basis with his project team. John may book the flights for the team, while his co-worker Jane books the hotels. Apps such as “tripit” allow one person to make an itinerary in their own calendar, but connecting the travel plans across multiple user’s devices is a hassle. Imagine the possibilities for John’s personalized travel experience if he could connect directly to his airline account, hotel account, and all his other reservations – if anything changes on one of his multiple touch-points, he would know it in real-time.
Valtech has created an experience for travelers such as John to be connected from home, to the airport, while they’re waiting in the terminal and event while they’re lounging in their hotel room. Through products such as V_Air and V_Hotel we can personalize content to travelers to provide them with convenient suggestions and a way for you to monetize.
This opportunity is further substantiated when one considers the results of an attendee survey from a recent travel summit where 78% felt data-driven personalization is going to be a game changer in the travel industry.
Tomorrow's successful innovator will be whoever is able to seamlessly engage the traveler across their various devices.
Valtech can help you personalize your connected consumer’s experience throughout their entire journey, from first-book to home-sweet-home. Come visit our booth at Future Travel Experience Global 2017 in Las Vegas, 6-8 September 2017, Booth C8 where we will be showing a live demo of our patented smart beacon technology, the Valtech Vantage, which is currently disrupting the Travel and Hospitality sector. We will also be showing a demo of how this technology seamlessly integrates with Adobe’s Experience Manager to make a travel experience unlike any other.
Connect with us so we can help connect your customers. Valtech. Where Experiences are Engineered.
- EyeforTravel Smart Travel Data Summit 2016 Round-up, Click here to view