• 5 tendances du marketing de contenu en 2017

    L’année 2016 a été riche pour le marketing de contenu : l’envol de la vidéo 360 et la réalité virtuelle, la consécration de Facebook comme acteur majeur (et payant) de la consommation et du partage des contenus et bien d’autres. Résultat : aujourd’hui près de 65 % des marketeurs trouvent que le marketing de contenu est une voie directe vers le succès et 76 % d’entre eux souhaitent y investir beaucoup plus cette année. Pour bien démarrer 2017, voici cinq grandes tendances à surveiller.

  • 5 tips for idea generation in everyday life

    5 tips for idea generation in everyday life

    As User Experience Designers, coming up with ideas and new solutions is a big part of our job, whether it’s fine-tuning the details or coming up with new concepts. When we conduct workshops and idea generation sessions with and on behalf of others, using different methods is a matter of course for us. But what about when we want to generate ideas on our own or together with the colleague next to us?

    Teresia Schullstrom
    • Julia Davidsson
  • A Hitchhiker’s Guide to Retail VR

    A Hitchhiker’s Guide to Retail VR

    Don’t panic. Not yet. There's still time… but don't ignore the facts: Bundling VR headsets with smartphones is making headway, and VR is becoming highly accessible. VR is in its first billion-dollar investment year as we look at the first two months of 2016. VR has already become a powerful tool in the gaming, aerospace and medical industry, but is ready to make headway in many more industries.

  • #talkofthetown

    As the 65th London Fashion Week hits the capital, we look back at which brands grabbed the Twitter limelight at the last #LFW in September '16

  • Tech boosting well being in healthcare via the internet

    Tech boosting well being in healthcare via the internet

    The forthcoming French Presidential elections are already stoking a fierce debate about the public healthcare system.Whatever argument we support, everyone agrees high quality healthcare is crucial. Meanwhile another debate is looming and cannot be ignored about the gradual development of new tech-based healthcare options that enhance patients’ everyday lives.

  • How to write content that converts?

    You have a mind-blowingly funky new website. You even did the content mapping and you’re absolutely convinced that your site offers just what your visitors want. From the tip of their toes. More than strawberry chocolate cake.There is only one problem. A rather big one: they are not converting. They’re not buying, they’re not signing up, they’re not contacting you. They’re not doing what you want them to do. Instead, they leave. Off to greener grasses.

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